10 Essential Free Tools for Webmasters

As a webmaster, your role involves overseeing a wide range of different roles. Managing everything from security to marketing, a webmaster has to maintain activities related to the day-to-day running of a website. Luckily, there are a number of great tools out there for making this an easier and more successful process.

In this article we are going to round up ten of the most essential free tools for webmasters. We’ll cover everything from marketing and SEO, to code optimization and security.

 

PageSpeed Insights

PageSpeed Insights analyzes the mobile and desktop versions of your website. From there it provides you with a score and predicted level of user experience. It lists possible optimizations to improve your score, like minifying JavaScript or reducing server response time.

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Google My Business

Google My Business allows you to list your website or business on Google. This means that when your brand is searched for, a card will display to the right of search results. The card includes images, location information, opening times, a link to your website, and much more.

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Keyword Tool

Keyword Tool helps you find the keywords that people are typing into Google in relation to your website. Researching these keywords allows you to focus website content around the right topics in order to drive as much traffic as possible through search to your website.

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Cloudflare

Cloudflare offers a number of free services to websites including enhancements to performance, security, reliability, and extensive insight. Notably, it offers a way to add SSL and DDoS protection to your website free of cost.

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SEMrush

SEMrush is another great tool for digital marketing. It allows you to review your SEO with a technical SEO audit and presents ideas for gaining more organic traffic. It also enables intelligent competitor analysis.

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Merchant Center

The Google Merchant Center is a must-use for webmasters managing ecommerce sites. It enables you to upload product data, allowing millions of potential customers to view your offerings when you initiate an AdWords campaign.

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Google Trends

Google Trends is a superb tool for analysing trends within an industry, or looking at keywords that users search for when looking for you or your competitor’s website. Sections include ‘Interest over time’, ‘Interest by region’, ‘Related topics’, and ‘Related queries’.

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SimilarWeb

SimilarWeb is a tool used by some of the largest companies like Google and Microsoft to analyse and benchmark against competition. It allows you to identify emerging trends and new players, as well as understanding your existing consumers in greater detail.

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NinjaCheck

NinjaCheck is a simple free tool that allows you to find broken links and redirects. Finding and eliminating these leads to an improved user experience and more accurate search engine listings.

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Copyscape

The final free tool is Copyscape which allows you to check for duplicate content on the web. This brings to your attention any instances of plagiarism. You can then take appropriate action to ensure damage to your SEO and brand is minimized.

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