20 Inspiring Examples of Landing Page Hero Designs

Hero sections form an integral part of any landing page design. They are the first window of communication with a visitor or potential customer. This means that they have to be impactful and elegant in conveying what it is that the company is providing.

Traditionally, landing pages consist of a large rectangular section at the top of a web page. Encompassed within this is typically a heading title, short intro paragraph, and primary call-to-action. Many will also include illustrations or photography for added visual effect and to better communicate the product. This approach to hero sections is still extremely effective, but designers are often looking at ways they can also make the area stand out from competition. Many do this through illustration style, while others look to switch up the layout and elements like typography and color. There are a great number of techniques for designers and teams to make their landing pages impressive and unique.

In this article, we are going to round up 20 of the finest and most unique landing page hero designs for your inspiration.


Smith Made

This landing page for Smith Made uses a beautiful, minimal design language throughout the hero section. It combines the traditional elements – such as a title, intro, and call-to-action – with some well-designed custom illustration work.



FlowMapp’s hero section follows a very typical structure and layout. The elegance of this design lies in the well-selected color palette and beautiful custom artwork.



This landing page hero section is unique in the way that the graphics exceed the site’s container width. The cards continue outside of this area and contrast perfectly against the vibrant-purple logo shape behind. The inclusion of client logos is very effective and gives the product a greater sense of trust and accomplishment.



Zendesk’s omnichannel landing page instantly calls for your attention through the unique hero section design. The colors are unusual but cohesive, and the graphic shapes are applied throughout the rest of the landing page. The emphatic title text uses a subtle glow effect to add further impact to the design.



Oculus is a very interesting design in that it does away with the traditional introductory text and primary call-to-action. Instead it opts for a title and gigantic instance of product imagery. It has a subtlety about the design, but is also very impactful. It shows the user that the company is extremely confident in the product’s design, and that it is one of the major selling points.



In one of the most perfectly crafted hero sections of 2017, Monograph combines a beautiful isometric illustration style with a muted, considered color scheme and delightful overlapping effect. It creates a perfect hint toward the rest of the landing page.



This event landing page uses some beautiful filters over their hero imagery. It creates a vibrant and dramatic effect, calling for users’ attention. It also allows the designer to overlay text onto the hero image, which they have done in a unique grid layout with an accompanying call-to-action below.



This hero section evokes confidence and positivity. The colors are vibrant and contrast wonderfully with the expressive imagery. The title text is high contrast and bold in weight, calling for the user’s attention with immediacy.



Stride’s hero section is all about the illustrative works. It’s complex but cohesive and adds a great deal of personality and visual interest to the section. The colors are on-point and provide just enough contrast without overwhelming the design.



Cabify’s hero is similarly crafted around a stunning illustration piece. It allows the rest of the section to be minimal and functional in its design, and presents the message succinctly with a clear call-to-action.



Techfestival’s landing page takes an entirely different approach with their hero section. It focuses heavily on imagery, transitioning through a set of three slides. The semi-overlaying text works well and adds some extra visual interest to the design.



Tokk’s branding uses a unique color palette of blue, orange, and pink. These are all represented in the hero section through a beautiful abstract sunrise graphic. A simple sign up is also included, allowing a quick and easy way for users to get started and give the product a trial.



Brring’s design utilizes multiple product mockups in their hero. This gives potential users an insight into the design and functionality of the product and highlights the fact it’s available cross-device. The circular background graphic is a perfect touch and provides contrast and attention to the minimal device mockups.



This design is based heavily upon typographic elements and imagery. Otherwise, it acts solely as a transition area to the content below. It’s attention-grabbing and uses a beautiful two-tone color scheme.



CoinAPI is another website which uses the traditional layout and structure of a hero section. Again, the beauty of this design lies in the colorful and detailed illustrations and background graphics. Combined with the mono typography and blue/purple color scheme, it makes it for a highly impactful hero design.



The isometric illustration in Smile.io’s hero section is worthy of recognition. It’s incredibly creative in its composition and utilizes some of the most beautiful colors and gradients. This has a profound impact on transforming what would otherwise be a typical and slightly underwhelming hero section design.



Crisp’s hero section uses illustrations which are constrained to the sides of your browser. This makes the main area of the hero very spacious with a focus on the title, intro, and call-to-action. The shape of the hero section is unique in the way it adds perspective and movement.



Shoplo is a highly visual but refined website design. This is true throughout the hero section. It’s succinct and uses a range of beautiful shadowed imagery to convey their product and spark an emotional response from the potential customer.


Le Festival du Design

One of the most visually-impressive hero section designs is this one by Le Festival du Design. It’s emphatic in its use of bold colors and the way it spans the entirety of your browser window. It’s eye-catching and memorable; perfect for a site promoting a design event.



Waze has taken an underutilized approach to their hero section by implementing a split-screen design. The illustration side on the right is playful, inspiring, and fits the brand’s color scheme and direction. The entire design has been executed minimally but with precision and care. It gets straight to the point and avoids any unnecessary additions. The result is enticing and welcoming.