Examples of Unique Color Palettes in Mobile App Design

With the move toward more minimal and clean mobile user interfaces, app designs now have fewer ways to differentiate from one another. No longer can designers rely on heavy visual design and detailed user interface assets to stand out in the app marketplace. Despite this, there are still a number of ways to achieve a unique app design. These include differentiation through layout, imagery, illustration, icons, and color.

In this article, we will be focused on unique color palettes as a way of standing out and achieving a high quality of visual design.

 

Product Presentation

This app uses a two-tone color scheme behind each product. The result is highly visual and contrasts effectively against the product imagery.

View more

 

Sayme

This app uses a simple but effective palette of grey, white, and orange. The simplicity makes it both minimal yet effective as the content is easy to understand from a visual hierarchy standpoint.

View more

 

Locus Maps App Screens

Locus Maps uses a simple white background but with a highly visual gradient-based color scheme. The two gradients are orange/red and blue/green, and both offer beautiful contrast and visuals.

View more

 

FX app

This FX app uses a primarily dark theme with highlight colors of red, blue, and green. These bright colors pop beautifully against the navy background and make for a standout color palette.

View more

 

Travel app

One of the more colorful examples, this travel app uses an abundance of gradients for tag and button elements. This allows the user to easily differentiate the various tags and it adds visual impact to an otherwise minimal design.

View more

 

Diamonds App

The Diamonds app has selected two unique pastel colors and combined them with custom-positioned background shapes. The resulting visual style is impactful and memorable.

View more

 

Eventbrite App

Eventbrite’s redesigned app combines brand colors with inspiring hand-crafted illustrations throughout. The orange color is used consistently and creates a very positive atmosphere within the app.

View more

 

Checkout flow

This checkout flow uses a proven color palette of greens and purples. The way it is combined with visuals such as curved background shapes is what makes it unique and aesthetically impressive.

View more

 

Worksheet App Dark

This dark worksheet app design houses a navy background with accent gradients throughout the iconography and button elements. The resulting contrast is eye-catching and the gradient color choices are perfectly cohesive.

View more

 

iPhone Ten Years-X

This iPhone X app design uses some very unique color choices. On paper, the combination of so many different colors and gradients would seem questionable but the designer pulls it off beautifully.

View more